APAC Internet Ad Spending Market 2017 Industry Size, Research, Trends, Review & Analysis to 2022

Internet Ad Spending Market 2017

About Internet Ad Spending 

Online advertising is a medium that uses the internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility, and accessibility. One of the benefits of internet advertising is that it can be customized, making consumer targeting more efficient and precise. The global internet footprint grew rapidly from 2.4 billion in 2013 to more than 3.5 billion in 2015. Most of the developed regions has the internet penetration of more than 80%. Companies are spending more on internet advertising due to its wide reach. Also, companies are using the internet ad as a platform to interact with customers, sell products, build brand loyalty, increase customer retention, improve customer experience and ultimately build customer advocacy. 

Technavio's analysts forecast the internet ad spending market in APAC to grow at a CAGR of 13.16% over the period 2014-2019.   

        

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Covered in this Report This report covers the present scenario and the growth prospects of the internet ad spending market in APAC for the period 2015-2019.
Technavio's report, Internet Ad Spending Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes the profiles of key vendors operating in this market. 

Key Vendors
• adSage
• eBay
• Facebook
• Google
• Innity
• Microsoft
• Yahoo 

Other Prominent Vendors

•Alibaba
• Amazon
• Amobee
• AOL
• Apple
• Axiata
• Baidu
• BBC Advertising
• Chartboost
• Chitika
• Deutsche Telekom
• DGM
• Flurry
• HasOffers
• IAB
• InMobi
• InterActive
• Media.net
• Millennial Media
• MoPub
• Nielsen
• Ogilvy & Mather Advertising
• Opera Mediaworks
• Orange Business Services
• Sina
• The Walt Disney Company
• Tencent
• Twitter
• Vungle
• Xaxis 

Market Driver
• Growing Cellphone Usage
• For a full, detailed list, view our report 

Market Challenge
• Ethical Issues
• For a full, detailed list, view our report 

Market Trend
• Surge in Mobile Advertising
• For a full, detailed list, view our report 

Key Questions Answered in this Report 
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

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Table of Contents         

1. Executive Summary
   02. List of Abbreviations
   03. Scope of the Report
       03.1 Market Overview
       03.2 Products and Services Offerings
   04. Market Research Methodology
       04.1 Market Research Process
       04.2 Research Methodology
   05. Introduction
   06. Market Landscape
       06.1 Market Overview
       06.2 Market size and forecast
       06.3 Methods of Internet Advertising
       06.4 Compensation Methods in Internet Advertising
       06.5 Five Forces Analysis
   07. Market Segmentation by Medium
         07.1.1 Desktop Internet Advertising
         07.1.2 Mobile Internet Advertising
       07.2 Value Chain Analysis of Mobile Internet Advertising
   08. Market Segmentation by Type
         08.1.1 Paid Search
         08.1.2 Display
         08.1.3 Classified
   09. Effect of Economy on Internet Advertising Market in APAC
       09.1 Japan
         09.1.1 Market Size and Forecast
       09.2 China
         09.2.1 Market Size and Forecast
       09.3 South Korea
         09.3.1 Market Size and Forecast
       09.4 India
         09.4.1 Market Size and Forecast
       09.5 Others
         09.5.1 Market Size and Forecast
   10. Buying Criteria
   11. Market Growth Drivers
   12. Drivers and their Impact
   13. Market Challenges
   14. Impact of Drivers and Challenges
   15. Market Trends
   16. Trends and their Impact
   17. Vendor Landscape
       17.1 Competitive scenario
       17.2 Major Key Vendors
       17.3 Other Prominent Vendors
   18. Key Vendor Analysis
       18.1 AdSage
         18.1.1 Key Facts
         18.1.2 Business Overview
         18.1.3 Recent Developments
         18.1.4 SWOT Analysis
       18.2 eBay
         18.2.1 Key Facts
         18.2.2 Business Overview
         18.2.3 Business Segmentation by Revenue
         18.2.4 Geographical Segmentation by Revenue
         18.2.5 Recent Developments
         18.2.6 SWOT Analysis
       18.3 Facebook
         18.3.1 Key Facts
         18.3.2 Business Overview
         18.3.3 Business Strategy
         18.3.4 Business Segmentation by Revenue
         18.3.5 Geographical Segmentation by Revenue
         18.3.6 Recent Developments
         18.3.7 SWOT Analysis
       18.4 Google
         18.4.1 Key Facts
         18.4.2 Business Overview
         18.4.3 Business Segmentation by Revenue 2013
         18.4.4 Business Segmentation by Revenue 2012 and 2013
         18.4.5 Geographical Segmentation by Revenue 2013
         18.4.6 Business Strategy
         18.4.7 Recent Developments
         18.4.8 SWOT Analysis
       18.5 Innity
         18.5.1 Key facts
         18.5.2 Business overview
         18.5.3 Business segmentation by revenue 2013
         18.5.4 Business Segmentation by Revenue 2012 and 2013
         18.5.5 Geographical segmentation by revenue 2013
         18.5.6 Business Strategy
         18.5.7 Recent Developments
         18.5.8 SWOT Analysis
       18.6 Microsoft
         18.6.1 Key Facts
         18.6.2 Business Overview
         18.6.3 Business Segmentation by Revenue 2013
         18.6.4 Business Segmentation by Revenue 2012 and 2013
         18.6.5 Geographical Segmentation by Revenue 2013
         18.6.6 Business Strategy
         18.6.7 Recent Developments
         18.6.8 SWOT Analysis
       18.7 Yahoo
         18.7.1 Key Facts
         18.7.2 Business Overview
         18.7.3 Business Segmentation by Revenue
         18.7.4 Geographical Segmentation by Revenue
         18.7.5 Recent Developments
         18.7.6 SWOT Analysis
   19. Other Reports in this Series          

Continued…….

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