Writing and Marking Instruments Market 2017: Global Industry Analysis and Opportunity Assessment, Forecast to 2021

Writing and Marking Instruments Market 2017

Among stationery products, writing instruments, used by all age groups, primarily have universal application in academic, corporate, and personal requirements. However, despite increased use of gadgets and digitalization for the same purpose on a different medium instead of paper-based material, the market is expected to grow. This is owing to initiatives, such as innovation and expansion of distribution channels, being undertaken by vendors to provide differentiate products to end-users. In addition, this will help vendors gain a competitive advantage.

Technavio’s analysts forecast the global writing and marking instruments market to grow at a CAGR of 4.76% during the period 2017-2021.

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Covered in this report The report covers the present scenario and the growth prospects of the global writing and marking instruments market for 2017-2021. To calculate the market size, the report considers the revenue generated from sales of various writing and marking instruments to commercial and non-commercial consumers. 

The market is divided into the following segments based on geography: • APAC
• Europe
• North America
• ROW

Technavio's report, Global Writing and Marking Instruments Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors • Crayola
• Faber-Castell
• Mitsubishi Pencil
• Newell Brands
• PILOT
• BIC 

Other prominent vendors • A.T. Cross
• Caran d'Ache
• Hindustan Pencils
• Hoshan Pan Gulf
• KOH-I-NOOR HARDTMUTH
• Kokuyo Camlin
• Linc Pen & Plastics
• Montblanc
• Pelikan
• Pentel of America
• Shanghai M&G Stationery
• Staedtler
• Stabilo International
• Zebra Pen 

Market driver • Emergence of luxury segment
• For a full, detailed list, view our report

Market challenge • Threat from counterfeit products and local brands
• For a full, detailed list, view our report

Market trend 

• Increase in number of home offices
• For a full, detailed list, view our report

Key questions answered in this report • What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

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Table of Contents        

PART 01: Executive summary
PART 02: Scope of the report
• Market overview
• Top-vendor offerings
• Other prominent vendors
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Global stationery market
PART 06: Stationery supplies - distribution network
PART 07: Market overview
• Global writing and marking instruments market
• Five forces analysis
PART 08: Market segmentation by product
• Global writing and marking instruments market by product
• Pens
• Pencils
• Coloring writing instruments
• Markers and highlighters
• Writing accessories
• Geographical segmentation
• Global writing and marking instruments market by geography
• Writing and marking instruments market in APAC
• Writing and marking instruments market in Europe
• Writing and marking instruments market in North America
• Writing and marking instruments market in ROW
PART 09: Key leading countries
PART 10: Market drivers
• Emergence of luxury segment
• Rising product innovation and R&D
• Personalization and customization of pens
• Growth of multi-function pens
PART 11: Impact of drivers
PART 12: Market challenges
• Threat from counterfeit products and local brands
• Emergence of digitization
• Growth in e-mail communications
• Continuous decline in profit margins of vendors and retailers
PART 13: Impact of drivers and challenges
PART 14: Market trends
• Increase in number of home offices
• Growth in e-commerce
• Upsurge in promotional products market
• Emergence of adult art books
PART 15: Vendor landscape
• Competitive scenario
• Competitive benchmarking
PART 16: Key vendor analysis
• Crayola
• Faber-Castell
• Mitsubishi Pencil
• Newell Brands
• PILOT
• BIC
PART 17: Appendix
• List of abbreviation
PART 18: Explore Technavio    

   

Continued…….

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