The key
drivers of cosmetic packaging are growth on innovative and alluring packaging.
Major cosmetics and personal care brands have started considering effective
packaging as an important attribute of product marketing. Therefore, the
strategy enhanced brand visibility, increased sales, reduced brand recall
rates.
Materials
such as glass, plastic, paper, metal, and wood are used for packaging
cosmetics. Plastic leads the market in terms of both value and volume. The
changing lifestyles and rising consumer preference the demand for eco-friendly
products are increasing. UK, US and Germany contributes largely to the
global cosmetic packaging market, majorly due to increase in demand for luxury
goods. In terms of demand APAC is currently dominating the market.
The rising awareness about anti- aging products with the flourishing
e-commerce sector in the APAC region is expected to increase the demand of this
market.
Regional Analysis of Global Cosmetic
Packaging Market
UK, US and Germany contributes
largely due to increasing demand for luxury goods. In terms of demand APAC is
currently dominating the market. The rising awareness about anti- aging
products with the flourishing e-commerce sector in the APAC region is expected
to increase the demand of this market.
The fastest growing share of APAC is
attributed to the rapid urbanization and population growth. The region is seen
with increased investment in research and development of personal care products
to support the economic development and changing lifestyles.
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